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Carmen Bustos de la Torre


Founding partner of Soulsight, their main task is to use creativity and strategic design as a catalyst for change within organizations. It takes more than 10 years working with CEOs and leaders who want to challenge the status quo, identify business opportunities and create more humane organizations.

Through the project's vision, culture, and new business models, with clients such as IKEA, ING, Liberty Seguros, Mahou San Miguel or Desigual, Soulsight has shown that incorporate the design strategy and approach 100% "human centered", is the best way of understanding change, innovate and be able to create value with a real sense for people.

Carmen shares her reflections monthly magazine Yorokobu, collaborates with business and design schools and assists the main forums to share experiences and knowledge.

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